Hi, I'm Jack Batian, the founder of Advert Farm.

When I'm not building AI that transforms advertising, I wear my other hat: dad.

My 3-year-old regularly outsmarts me when negotiating for more cookies. My 6-year-old is always asking me "why" questions about space. And our anxious dog needs constant reassurance that the food delivery person isn't staging a home invasion.

My grew up on a small farm in the Kenyan highlands. I spent my childhood herding sheep.

My first my first teammate was a loyal herding dog, Bingo. Those quiet days spent herding gave me plenty of time to dream.

Eventually, I left the farm to study finance, even conquering the notoriously difficult CFA Level 3 exam (the most difficult finance exam in the world).

But halfway through building this career, I realized something. I didn't want to live my life managing money and making rich investors even richer. I wanted to build products that solve real problems.

So I taught myself to code. Nights. Weekends. Poor internet connections. No excuses.

While working full-time as a developer, I launched a direct-to-consumer eyewear brand. The product was solid and customers loved it, but we were hemorrhaging cash on customer acquisition.

That's when the pattern became clear:

• Even great ads quickly succumb to ad fatigue
• Creating fresh content is painfully slow and expensive
• Performance lives and dies on volume, speed, and relevance

For three years, this question haunted me: "How can small brands create effective ads without breaking the bank?"

That's why I am building Advert Farm, the AI ad maker specifically for pet brands.

Always happy to chat: jack@advertfarm.com